B2B Instagram Marketing: the do's and don'ts for more conversions

Look around you in an average train compartment and you will see that 90% of the eyes are on a smartphone. In addition, there is a good chance that those eyes scroll through Instagram or another social media app. Where Facebook and Twitter have already passed the popularity peak, Instagram seems to continue to grow in user numbers.

The growth in popularity is accompanied by a proportional increase in functionalities. Because what once started as a photo editing app is now a social network, video channel, and webshop in one!

Sales are human work

Instagram is already widely used by B2C shops. Why wouldn't you as a B2B retailer tap into this success?

B2B is often wrongly portrayed as a tough, dry way of sales, from one sales department to another. While buying and selling is ultimately just human work. One person wants something, and the other offers it. Why wouldn't Instagram be able to support that?

A purchaser also knows how to find his way on this platform. It is a matter of being clear in what you offer and for whom it is interesting. And if you don't want to use it as a conversion tool, let it work for your brand awareness. Keep to the following dos and don'ts.

# 1 Make it visually appealing

If Instagram is anything, it is visual. Save your pieces of text for Facebook, this is about the image. So make use of this.

A standout B2B Instagram page is Mail chimp’s page (image above), mainly because they prove time and time again that they know what's going on with their users.

Every post that is posted actually has a message, but at the same time is delivered in an often funny and always visually exciting way. It is for good reason that it has designers as its main target group.

Adobe also knows how to turn their page into a distinctive visual spectacle, which is not so easy in the competitive graphic (B2B) industry.

Incidentally, grateful use is made of examples from practice. This makes for a nice page that clearly shows what you can do thanks to Adobe.

There are also accounts that choose to put all photos in a certain color scheme. That is also a way to distinguish yourself visually.

# 2 Keep surprising

Something you should definitely avoid on Instagram is both predictability and copying behavior. Originality is central, so try to avoid stock photos or cliché hookers.

What is a good idea being User Generated Content? This is nothing less than content created by your users. It is not only accessible - the content already exists - but also a perfect example of the features of your product or company.

Make sure to post photos of how your product is used, what your users think of it, or how your employees work behind the scenes. This not only appeals to the imagination but also creates more engagement. You want to turn your leads high to do this More Instagram Followers, which ultimately leads to more brand awareness.

# 3 Be strategic

What applies to B2C maybe even more important for B2B: do not start without a preconceived plan. Since you are in a market of professionals, a good strategy deserves the necessary attention.

Create a content plan, think up, and find hashtags on which you want to be found and ensure a uniform image. In addition, consider which features you want to use or not. If you often want to refer to blogs or other links with your posts, consider using Linktree for this.

If you think you can sell many products directly, then use the shopping feature. While this feature doesn't work for every B2B account, the options are more and more extensive.

The use of stories also deserves an extensive plan. With a starting account, the stories can mainly be used as a daily look behind the scenes, answering questions, or announcing new products or services.

For example, swiping up can refer to a shop page, blog, or app. For example, stories go from fine background information to conversion material.

By collecting the stories in highlights, the best stories can be saved. To take Mail chimp as an example again; here stories are mainly used for the profiling of the brand.

For example, a story has been made for each employee that is also marked as highlights. In these stories, a day is spent walking with an employee. A nice detail that gives an original look behind the scenes.

# 4 Radiate reliability

Precisely because Instagram is not a common way of selling, it is important to continue to show confidence there as a brand. A good way to do this is to show the human side of your business.

Don't forget the power of your bio! The content of your page is nice, but there is room in your bio to remove any possible doubts from the customer. Here Buy Instagram Followers UK you place all relevant Instagram Followers buyer information, in a short and powerful way.

Do this with a few bullet points with a link to the main pages (eg Linktree); so you can show at a glance that the choice for your site is a safe one.

This includes a URL for your review platform, your affiliated quality mark, and a page explaining how to guarantee buyer protection. The latter is especially important in B2B because purchases are often in bulk and it is often larger amounts.

Finally, state your website, which clearly states your (payment) conditions and contact details. This makes it quickly clear to a customer who he is working with, and that it is okay.